docs(profiles): add plan availability, cadence, and FAQ to the profiles guide
Model the profiles feature guide on the Dream guide: add a Plan availability table with eligibility criteria, a 'When profiles update' cadence section, a schema size-budget note, and an FAQ. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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@@ -19,6 +19,8 @@ Search answers "what did this user say about X". A profile answers "who is this
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Profiles cover **users and agents**. An agent profile summarizes how an agent behaves, in the same way a user profile summarizes a person.
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Profiles are a **Pro-plan feature** — see [Plan availability](#plan-availability) for the details.
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## How it works
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1. You define a **schema**: the fields a profile should contain, each with a description.
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@@ -221,6 +223,19 @@ await client.regenerateProfiles();
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This returns immediately and runs in the background; a large project takes a while. It is limited to one run per project per hour, so sample first and regenerate once you are satisfied.
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## When profiles update
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You never call an "update profile" endpoint — Mem0 keeps each profile current for you. Two things drive it:
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- **Automatically, as memories accumulate.** Mem0 refreshes an entity's profile after roughly every **10 messages** it receives, folding the new memories into the existing profile. There is no schedule to wait for and no extra call to make: the same `add` you already do keeps the profile moving.
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- **On demand.** Call `generate_profile` to build or refresh a profile immediately — useful for a brand-new entity that has not yet crossed the automatic threshold.
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Generation is **asynchronous and incremental**. A refresh runs in the background a short while after its trigger, so a read taken immediately after an `add` may still show the previous profile (or `pending`). Branch on `status` rather than assuming the latest memory is already reflected.
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<Note>
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Updates are **incremental**, not a full rebuild each time — Mem0 merges what it newly learns into the stored profile and keeps the fields your schema still defines. To rebuild every profile from scratch after a schema change, use [regenerate](#apply-a-new-schema-to-existing-entities).
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</Note>
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## Use a profile in a prompt
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The point of the structure is that it drops straight into a prompt:
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@@ -248,6 +263,25 @@ else:
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- **Say what the field is not.** A description that rules out the near-miss interpretation is worth more than one that only states the obvious.
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- **Sample before you commit.** It is the only way to see what your descriptions actually produce.
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<Note>
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A schema has a size budget of roughly **10,000 tokens** of serialized JSON — the whole schema is sent to the model on every generation, so a handful of verbose fields can cost more than many terse ones. Oversized schemas are rejected on save.
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</Note>
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## Plan availability
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| Capability | Free | Starter | Pro | Enterprise |
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|---|:---:|:---:|:---:|:---:|
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| **Profiles** (define a schema, generate, read) | — | — | ✓ | ✓ |
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| **Profiles dashboard** (schema editor, samples, regenerate) | — | — | ✓ | ✓ |
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Profiles require a **Pro plan or higher**. For an individual entity to get a profile, three things must hold:
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- the project is on **Pro or above**,
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- profiles are **enabled** with a schema for the project (see [Define the schema](#define-the-schema)), and
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- the memory is scoped to an entity — a `user_id`, or an `agent_id` for agent profiles.
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On a project where profiles are turned off, a read returns `status: not_enabled` rather than an error, so you can call it unconditionally and branch on the status.
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## Settings reference
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| Field | Type | Description |
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@@ -260,6 +294,29 @@ else:
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Profile settings are per project. An API key is scoped to one project, so profiles never cross a project boundary.
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</Note>
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## FAQ
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**Do I need to change my `add` or `search` calls to use profiles?**
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No. Profiles are built from the memories you already add. You define a schema once and read the profile when you need it — your ingestion and retrieval code is unchanged.
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**Why is `profile` empty even though the entity has memories?**
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Generation is asynchronous and needs enough to work with. Branch on `status`: `pending` means it is still building, and `insufficient_data` means there are not yet enough memories to fill the schema. Read again shortly, or call `generate_profile` to build one now.
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**Is sampling free?**
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No. `sample_profiles` runs real generations against real memories and **keeps** the profiles it produces, so it counts toward your usage like any other generation. It exists to check a schema on a few entities before you commit to it — not as a zero-cost dry run.
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**Does changing the schema rewrite existing profiles?**
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No. A schema change applies to future generations. To apply a new schema to entities that already have a profile, call `regenerate_profiles` (rate-limited to once per project per hour).
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**What happens to a field I remove from the schema?**
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It stops being maintained. On an entity's next generation, fields your schema no longer defines are pruned from the stored profile — so keep a field in the schema for as long as you want its value kept.
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**Can I have profiles for agents, not just users?**
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Yes. Pass `entity_type="agent"` to `get_profile` / `generate_profile`. An agent profile summarizes an agent the same way a user profile summarizes a person.
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**How current is a profile?**
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It refreshes automatically as memories accumulate (about every 10 messages for an entity), plus any on-demand `generate_profile` calls. Because refreshes run in the background, expect a short delay after the triggering `add` rather than an instant update.
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## Related
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<CardGroup cols={2}>
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