Self-hosted dashboard and admin auth (#4837)

Co-authored-by: kartik-mem0 <kartik.labhshetwar@mem0.ai>

examples/mem0-demo/app/assistant.tsx

@@ -91,7 +91,7 @@ export const Assistant = () => {
             </button>
             <GithubButton url="https://github.com/mem0ai/mem0/tree/main/examples" />
 
-            <Link href={"https://app.mem0.ai/"} target="_blank" className="py-1 ml-2 px-4 font-semibold dark:bg-zinc-100 dark:hover:bg-zinc-200 bg-zinc-800 text-white rounded-full hover:bg-zinc-900 dark:text-[#475569]">
+            <Link href={"https://app.mem0.ai/?utm_source=oss&utm_medium=example-mem0-demo"} target="_blank" className="py-1 ml-2 px-4 font-semibold dark:bg-zinc-100 dark:hover:bg-zinc-200 bg-zinc-800 text-white rounded-full hover:bg-zinc-900 dark:text-[#475569]">
               Playground
             </Link>
           </div>

examples/mem0-demo/components/assistant-ui/thread.tsx

@@ -174,7 +174,7 @@ export const Thread: FC<ThreadProps> = ({
                     <GithubButton url="https://github.com/mem0ai/mem0/tree/main/examples" className="w-full rounded-lg h-9 pl-2 text-sm font-semibold bg-zinc-800 dark:border-zinc-800 dark:text-white text-white hover:bg-zinc-900" text="View on Github" />
 
                     <Link
-                      href={"https://app.mem0.ai/"}
+                      href={"https://app.mem0.ai/?utm_source=oss&utm_medium=example-mem0-demo"}
                       target="_blank"
                       className="py-2 px-4 w-full rounded-lg h-9 pl-3 text-sm font-semibold dark:bg-zinc-800 dark:hover:bg-zinc-700 bg-zinc-800 text-white hover:bg-zinc-900 dark:text-white"
                     >

examples/nemoclaw/quickstart.md

@@ -2,7 +2,7 @@
 
 Add persistent long-term memory to your [NemoClaw](https://docs.nvidia.com/nemoclaw/latest/get-started/quickstart.html) OpenClaw agent using the `@mem0/openclaw-mem0` plugin.
 
-> **Note:** This plugin requires **Mem0 Platform mode** (i.e., a Mem0 API key from [app.mem0.ai](https://app.mem0.ai)). Open-source mode is not supported in NemoClaw sandboxes because the sandbox proxy blocks `/v1/embeddings` requests required by the open-source backend. See [Known Limitations](#known-limitations) for details.
+> **Note:** This plugin requires **Mem0 Platform mode** (i.e., a Mem0 API key from [app.mem0.ai](https://app.mem0.ai?utm_source=oss&utm_medium=example-nemoclaw)). Open-source mode is not supported in NemoClaw sandboxes because the sandbox proxy blocks `/v1/embeddings` requests required by the open-source backend. See [Known Limitations](#known-limitations) for details.
 
 ## Prerequisites
 
@@ -15,7 +15,7 @@ Add persistent long-term memory to your [NemoClaw](https://docs.nvidia.com/nemoc
 **Accounts required:**
 
 - **NVIDIA** — sign up at [build.nvidia.com](https://build.nvidia.com), generate an API key at [build.nvidia.com/settings/api-keys](https://build.nvidia.com/settings/api-keys) (starts with `nvapi-`)
-- **Mem0** — sign up at [app.mem0.ai](https://app.mem0.ai), generate an API key from the dashboard (starts with `m0-`)
+- **Mem0** — sign up at [app.mem0.ai](https://app.mem0.ai?utm_source=oss&utm_medium=example-nemoclaw), generate an API key from the dashboard (starts with `m0-`)
 
 **Supported platforms:** Ubuntu 22.04+, macOS (via Docker), Windows (WSL 2 + Docker)
 
@@ -269,4 +269,4 @@ Then re-run `nemoclaw onboard`.
 - [Mem0 Documentation](https://docs.mem0.ai)
 - [NemoClaw Documentation](https://docs.nvidia.com/nemoclaw/latest/get-started/quickstart.html)
 - [`@mem0/openclaw-mem0` on npm](https://www.npmjs.com/package/@mem0/openclaw-mem0)
-- [Mem0 Dashboard](https://app.mem0.ai)
+- [Mem0 Dashboard](https://app.mem0.ai?utm_source=oss&utm_medium=example-nemoclaw)

examples/openai-inbuilt-tools/index.js

@@ -4,7 +4,7 @@ import { zodResponsesFunction } from "openai/helpers/zod";
 import { z } from "zod";
 
 const mem0Config = {
-    apiKey: process.env.MEM0_API_KEY, // GET THIS API KEY FROM MEM0 (https://app.mem0.ai/dashboard/api-keys)
+    apiKey: process.env.MEM0_API_KEY, // GET THIS API KEY FROM MEM0 (https://app.mem0.ai/dashboard/api-keys?utm_source=oss&utm_medium=example-openai-inbuilt-tools)
     user_id: "sample-user",
 };